Article Marketing For Ezine Publishing

Article marketing can be used to develop backlinks by submitting the articles to a range of article directories online, or it can be used to develop direct traffic by submitting your articles to some of the highest traffic article directories online.

The full power of your articles is unleashed when people find them so interesting, or relevant, that they copy them to use as content in their own website, ezine or magazine. This the third, and most powerful use of article marketing. When they copy your article your name and resource box must remain with it. In this way one article can provide you with hundreds of back links. It is not unusual for a webpage, previously unlisted on Google, to reach Page One by the simple expedient of writing a few articles.

It is important if you can link back to a specific web page, rather than your home page, since a deep link to your site is more valuable than a link to your home page. You can get back links to your home page by submitting your site to website directories. These, however, do not allow individual page submissions, so deep links by means of article marketing should be used whenever possible.

This is the power of article marketing, and it can provide you with lots more natural traffic than paid adverts, and whats more, the traffic is targeted to the theme of your web page. Nothing is static in the world of search engines, and you should strike while the iron is hot. Article marketing is currently the hot way of achieving high index positions, but it may not always be so, so take advantage while you can.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Coregistration Leads - 3 Super Profitable Tips For Using Coregistration Leads

You really can use coregistration leads and turn them into a very profitable venture. Many marketers are using them to build huge, responsive lists and the following tips will help you do the same.

Tip #1 - Coregistration leads are very cheap. This is a good thing for those of you who want to test out new campaigns or if you are having trouble building a list of considerable size.

You can find vendors that sell leads for as little as a penny each if you do your research.

I've found that price has nothing to do with the actual quality of the coregistration leads. You just must remember that all of these types of leads are never going to be as responsive as the ones you generate from your own marketing efforts.

However, you can make these leads very useful in adding to your hot prospect list and customer list over time.

Tip #2 - Coregistration leads must be treated with the utmost respect to get the maximum results from them.

You do not want to get a few thousand leads and then send them promotional offers right out of the gate.

You need to remember that these people don't know you and just because they have expressed interest in your topic, doesn't give you permission to hound them with offer after offer.

Give them useful, helpful information at the start.

Treat them as you would your best friend and watch how responsive they become in the near future.

Tips #3 - Coregistration leads should always come with the proper information. You never want to buy a CD full of millions of addresses.

This is wrong and is spamming. You need to use vendors who are legitimate and collect leads who have actually had to enter their information by hand.

All good coregistration leads will always come with the following: first and last name, email address, home address, i.p. address, time and date stamp, and home phone number if available.

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Real Estate Marketing Strategies - Getting Your Clients to Buy Now!

Have you been feeling frustrated at clients who don't seem to be able to make a decision? At the beginning they seem interested in buying, either they've contacted you or you contacted them. Then as they see some homes may begin listening to the news about today's marketplace, they start to get cold feet.

They don't return your phone calls or e-mails, and when you finally reached they say, "I'm not sure this is the best time to buy. I've heard prices may get lower."

At this point you can either get exasperated and give up or you can give them a good reason to buy now, one that they can't refuse.

This is a simple 3 step process:

First, say to them, "Did you know that Donald Trump is buying up as much real estate as he can right now?" Client, "No, really? Why?" You respond with, "Donald Trump is a very smart businessman, wouldn't you say? What he knows that other people don't know is that this is the best time in history to buy. Prices are at an all-time low and so are interest rates. It doesn't get any better than this. So he is getting great deals all over the place." After this, your client will probably say, "Wow I didn't know that." You respond with, "If you're excited about this, then let's get you a deal."

Notice the invitational quality of your last statement. Who can resist a deal? Isn't this an irresistible statement? You are offering to partner up with them to help them make money.

Watch how quickly your previously "indecisive" clients, start taking action. You've done your job to tell them the facts. You've backed that up with an offer to help them make money in the same way that Donald Trump is making money. There may be objections that come up.

Here is the KEY: if you are convinced that this is the best time to buy, then they will be too. People can sense the depth of your conviction, so convince yourself first and then you will be attracting your ideal clients.

About the author: for more information on powerful marketing tips and tools, please visit Dr. Maya's website: http://www.90daystomoreclients.com while you are there, get your Free Audio mentoring session and Free Report, "7 simple strategies to more clients in 90 days" or call Dr. Maya at 707 799-5412.

Are You Checking Keyword Competition Research Properly?

Don't tell me you are one of those people who type in a keyword into software and just targets the keywords that yield the highest search counts? You wouldn't waste your time doing that now would you? If you have, don't worry, this article is written for you.

Why should you listen to me?

I have spent literally hundreds of hours reading e-books and other relevant sources for this information. I work professionally as an SEO and I have had huge success in some of the highest margin markets on the web. Over the length of this article I will be sharing with you a system I use to aid me through my efforts.

Before doing keyword research you need to ask yourself these two very important questions:

1. What is the demand for the keywords I am researching?

2. What is the supply?

Most SEO professionals use their common sense and often try to find the answer; they just do it the wrong way. If you own a site that sells Wireless Vacuum Cleaners it's easy to type your market into Overture's Keyword Selector Tool and get a list of hundreds of relevant keywords and their search counts. What you do with this information is what's important. Some people think an expensive WordTracker subscription using the Keyword Effectiveness Index is the answer: they are crazy.

WordTracker is an amazing tool for building huge keyword lists, but its competition-research data is riddled with holes (KEI should be used only marginally, its data should be used amongst a bevy of tools).

Myth: The number of competing pages that show up in bold when running a search on any search engine is an accurate indicator of the keywords competition.

Fact: This has got to be one of the most common misconceptions in online marketing. Whether a keyword yields 99,000,000 competing pages or 100,000 it doesn't matter.

To find out the true competition of a keyword you should KNOW the following for the keywords you are targeting in Google:

What is the total quantity of back-links pointing to the top 10 ranked sites?

How many times is the 'keyword' used in the anchor text linking back to the top 10 ranked sites?

How many sites use that particular keyword in their title tag? (you can use the allintitle:'keyword' search for this data)

Do the top 10 sites all have the 'keyword' in their Meta description & keyword tags?

Do those top 10 sites all have the 'keyword' in a header tag somewhere on the body of their page?

Do the top 10 sites use the 'keyword' in the first and last 25 words of the page?

Do the top 10 competing sites bold, underline, or italicize the 'keyword' somewhere on the page?

Once you gather all of this data you'll know EXACTLY how much competition is involved for the keyword(s) you plan on targeting.

Why you need to know this information:

Regardless of how much time you put into your efforts, if the top sites all have 10,000+ back-links with properly optimized websites you might find it extremely difficult or impossible to ever sniff the first page of Google. With the popularity of SEO these days, it is a complete liability not to know this information before running a SEO campaign.

As you can imagine doing this manually is a detailed & time consuming process. Researching the sites ranked 1-10 for all of your keywords relevant to your market can be an exhausting task. I use a WordTracker subscription and love its tools for building large lists; KeywordDiscoveries software had some nice features as well. I've used free tools like GoodKeywords and Overture Keyword Selector Tool but none really gave me the raw data I needed to truly gauge my competition.

For a while, I simply had to research each individual keyword using the search engines and click through each individual site. It was a time consuming task but nonetheless it was effective and very profitable. I thankfully now have access to software that automates the whole process for me. It gives me the information I need before I choose what keywords to target. To read a controversial review, about this new industry standard software visit http://www.keywordkingdom.com/keyword_software_scam_revealed.html

When all is said and done, I hope I have instilled in you the importance of going the extra length to research the competition and not just aimlessly target keywords. You cannot overlook this step; it can be the difference between a successful campaign and an utter failure.

David C. Chase is giving away his new, quick and easy mini-course "The 7 Simple, yet Wildly Successful Strategies for SEO" to the first 250 signups absolutely free. Click here to subscribe today while memberships are available.

Let All Your Web Pages Do the Selling for You!

Selling your company and its products and services is a full time job. What better way to market your company than through the venue that never sleeps - the Internet. It operates 24/7/365 and never catches a cold (except for a virus or two). Your website can be your best selling ally if used to its fullest extent.

Let's assume you have an operational website. Your home page is search engine optimized (SEO) with your content that is keyword rich and written to drive traffic to your site. But what about the rest of your pages? These can be the step children of a site and are often neglected.

Your "About Us" , "Contact Us", "Articles and Resources" and even your "404 Error" pages are valuable opportunities to continue to deliver your message. Each and every one of them can be optimized as an individual stand-alone. For example:

The "About Us" page is valuable because once the viewer visits this page he is now considering your services and wants to find out more about your company. This page need to be appealing, answer additional questions viewers might have and show the human side of your company. The way it is written tells the viewer that this is a company and group of people that I can relate to and do business with... or not!

The "Contact Us" page not only tells the viewer where to find you but it is an opportunity to give them a take away or an incentive to call you. A message to the viewer should be given even on such a mundane page. Don't miss an opportunity to sell, remind or upsell.

The "Articles and Resources" and "Media" pages are essential to provide the viewer with valuable information on your products and services. Well written articles can make your visitors decide if you have what they are looking for. All articles should be optimized, which in turn will drive more traffic to your site. Search engines love original content (remember, do not cut and paste from other articles as search engine spiders will then tag your site as unreadable).

The "404 Error" pages that show a page not found should not be wasted. With this page you have a valuable opportunity to "sell" yourself while you are "redirecting" your visitor to your home page.

If you take the proper care and attention to your website and all its pages, you will in the end have a more productive and profitable website. Remember, the viewer wants to find something valuable on your website. That is why he is going there. So help him out by giving him something he wants. This will in turn give you greater returns on your investment.

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Article Marketing Bootcamp: Resource Boxes That Work

At the end of each Article Marketing submission is a bit of author information and marketing copy known as the resource box or bio box. This is the key to turning the potential energy of interest you've created in your article into the kinetic energy of sales, name recognition or website traffic - whatever you're engaging in article marketing to achieve. There are three main components of a resource box:

• Author name and brief professional information.
• USP (unique selling proposition), laser marketing statement or some other form of short and snappy sales copy.
• A call to action with links.

In addition to being finely tuned individually, each component of your resource box needs to be an integral part of the overall finished product, pull it's own weight and move the reader steadily toward taking whatever action you want him or her to take. In total, your resource box should be no more than 2 or 3 sentences long. Less than that and you risk leaving out important information. More than that and it becomes a solid mass of text that will be skimmed over by the reader.

Here are 5 tips to help you create an effective resource box:

1. Know what you want from your readers. What do you want your readers to do once they've read your article? There is no right answer to this question, but there are wrong ones. And the worst possible wrong answer is "I don't know." The whole point of Article Marketing is to generate content that results in a specific action. Have a clear purpose in mind when you write and make sure that purpose is reflected in your bio box copy. And don't forget to update your box as your offers and information change. An out-of-date bio box is better than nothing, but not by much.

2. Know why your readers should care. Your readers are busy. They have jobs, families, hobbies, friends, a 3-month TIVO backlog and the attention gravity well that is the Internet, all vying for their time at once. If you want them to initiate any action on your behalf, whether that is clicking through to your site or downloading a resource, you have to give them a reason to bother.

3. Ask for the action. Don't just put a naked link out there by itself. And don't use boring, "Click here for blah blah blah" link text. Yawn. Instead, create descriptive link text that clearly indicates what's at the other end of the click and that compels the reader to click through. One marketing truism is that pain has a stronger effect than reward on the human psyche. So a pain-point call to action like, "Are you flushing money down the drain by overlooking these 12 commonly missed deductions? Find out in this special free report!" will always outdraw the reward-based version, "Drop by my site and download my free report on 12 commonly-missed tax deductions." (PS - don't put a period/full stop after a link. It can mess up auto formatting of the link on the user end. Just double space and start the next sentence normally.)

4. Be specific. Unless you only write in one exceedingly narrow topic targeting the same, equally narrow market, don't create a one-size-fits-all bio and slap it on every article you write. Have several resource boxes that target specific niches within your Article Marketing strategy. For example, if you specialize in tax advice for small businesses and solopreneurs, then create a bio box for both markets plus one for general interest pieces, and use them according to which market the topic of your article is targeting. Doing this means that you can prescreen readers and direct each prospect to precisely the right web page, resource or product for them.

5. Less is more. Mark Twain once wrote, "I'm sorry this letter is so long, but I didn't have time to make it shorter." It takes time, skill and lots of practice to turn 200 words of rambling information into 3 sentences of tightly coiled laser-marketing copy. Nonetheless, it is a skill you should work hard to perfect. Don't make your reader sift through a ton of chaff to find a cup of wheat. Present them with an already prepared, warm-from-the-oven marketing cookie in a perfect bite-sized portion.

All of the quality writing and insightful content in the world won't do you a bit of good if you don't follow through with a dynamic and compelling resource box that leads to a specific call to action. Without it, your article is just so much dead-end copy. Interesting, sure, and probably quite informative. But not much more than that.

Take the time to craft your resource box with care and intent. Remember to go back and update it regularly with new offers and fresh information (see if your directory will do a "find and replace" to exchange the old resource box for the new one on existing articles). Make your call-to-action clear, compelling and specific. Then finesse and trim and tighten it all up until all you have left is a pure, concentrated shot of Article Marketing rocket fuel, ready to boost your business into the stratosphere.

Author Info:
Soni Pitts is a professional freelance writer and editor, with experience that ranges from short web articles to full-length ebooks and beyond.

"Need professional quality writing, but hate to write - or just don't have the time to do it all yourself? Don't let less-than-perfect writing skills or a tight schedule leave you at a loss for words. Query writer (at) sonipitts.com for a free consultation, samples and a quote."