Wednesday, May 7, 2008

Article Marketing - How You Can Massively Increase the Effectiveness of Your Articles

Article Marketing is something that thousands of people do to drive traffic to their websites. It's no secret that a well written article can be thought provoking enough for readers to want to know more about either you or your services. So, what do they do? They click on your link in your resource box. But are you making effective use of understanding the conversion rates for the clicks that you get?

From my own perspective, my main interests are in motivation, wealth creation and self defense. These are the subjects that I write about most often. However, I am departing from that here because I have discovered something that I think will be of benefit to all article writers.

I don't write about things like "the best sexual positions" or "cell phone number spying" or "how to increase your penis size" or "how to shave your pubic hair" or "how to tell if your spouse is cheating on you" or any other such subjects that get tens of thousands of hits. Why? Quite simply I don't have a website on any of those things that could take advantage of the traffic it would bring.

Now here is something that you will probably find interesting...

I have over 250 articles all over the web in hundreds of "far-flung" places and in many different languages. This number of articles will show significant trends when viewed in terms of statistical anaysis.

I know which articles are "ball-bursters" and which are complete flops. So, what does that tell me? Write more articles (in my domains of knowledge and interest) that are popular - obviously! What is the point of writing articles that nobody else wants to read? Now here comes the interesting bit...

By analyzing the results of these articles I am able to see which ones are giving me the most click-throughs to my websites. Time for a little mathematics...

If I have 1,395 click-throughs from 170,424 views of my articles then my conversion rate is 0.82%. That tells me that for every thousand people who read my articles only 8 will be interested enough to go to one of my websites. Pretty horrendous huh? Then again, there are millions of articles on the web and people's time is at a premium. A reader has to be REALLY interested to make that click.

So, if I have some articles - which I do - that are returning the following statistics, what does that tell me?

  • 8 from 23 ( conversion rate 34.8%)
  • 400 from 2,667 (15%)
  • 28 from 154 (18%)
  • 191 from 1736 (11%)
  • 23 from 81 (28%)
That tells me that these particular articles SMASH my average. Hmm. So, what else does that tell me? Here is what I think...

  1. - The headline REALLY worked because it attracted attention
  2. - The article summary/teaser REALLY worked because it made people curious
  3. - The copy (article body) REALLY worked because it contained good information
  4. - The resource box REALLY worked because people wanted to know more.

So, now, what do you think I should do?

  1. - Write more headlines like that
  2. - Write more summaries/teasers like that
  3. - Write more articles like that
  4. - Write more resource boxes like that

The other thing - which I have not yet analysed in depth - is that the keywords REALLY worked. I need to look at that more.

So what is my point is this?

Watch what your statistics are telling you. Once you get the "formula" correct then all it requires is for you to stick with it and you will see a LOT more click-throughs to your websites than you thought was possible. I may have more to say on this later. Stay tuned...

This has been a "Public Service Announcement" from me to you purely for your benefit because I don't have an Article Marketing website. But if you want to know how to make a lot more money and increase your personal wealth then click HERE

Article Marketing - The Poor Man's Way To Riches

Article Marketing is the poor man's way to riches. With little or no money, you can drive a lot of traffic with article marketing. By writing a keyword, rich headlines, and body articles you can gain page ranking for your website or product. With high page ranking on the search pages, you will see more traffic on your websites. The same articles will be used for content on other websites which gives you back links and more traffic.

Article Architect is a writing program that simplifies the whole article marketing. It has a keyword search engine built-in that drills down to the best niche. Based on the number of searches to the number of competing sites, there is an article subject research program called SE Snooping built-in that goes out onto the Internet for information. With that, you can write a good rich content article on any topic that will offer your readers very good information on the subject. Another tool is called Brainstorm. It creates 100 headlines for your article based on the information you supply.

The Article Architect is not an automated directory submitter. The format is setup to input all your directories with your passwords and names. Article Architect logs you in. All you do is click and point your articles to the directories submission forms. You can date the submission in the program and track the monies brought in by each article.

This article is just small. Look at a program that has saved me so much time and work. I can write a lot more rich content full articles and know that it will help my readers. If youre writing garbage filled articles to promote your business, this program is not for you. But if you take pride in your work and want to build a rock solid online business, take a look at this program.

There are other programs out there and I say compare quality, the number of tools with in the program, and the price for each one. Article Architect will beat them in every category hands down going away.

You have permission to reprint this Article in it's entirety in your newsletters or blogs. Also please feel free to pass it along to others who you think would enjoy it. Please leave all links active and working.

G Cook
Author
Internet Marketer

My Website

Do yourself a favor and take a look at My Website for more information along with a demo Video.

Article Marketing - Why Your Articles Will Never Make You One Red Cent

If you got into the Article Marketing business thinking that you would be paid for your articles then you are sadly mistaken. Unless you are running an article writing service or writing freelance your articles themselves will not earn you one red cent. This is a reality of this type of marketing campaign that you need to accept from day one.

What will earn you an income that you can be proud of is the internet business that you are promoting using article marketing as your advertising medium. When used to grow an internet business your articles become priceless.

Use your articles to create traffic to your website and once there convert your visitors into subscribers with a free product. All that you need to do is offer a desired product in exchange for the name and email address of your visitor. Once they have provided the required information they have then subscribed to your list, and we all know (or should know) that the real money in any internet marketing business is in the list. The process may be called article marketing, but in essence what we are really doing is building our list in order to develop a relationship with our visitors.

It is one thing to get a visitor to become a subscriber to your list, keeping them subscribed is the key. Do not simply bombard your subscribers with advertisement after advertisement. Continue to provide them with useful information. The nitty gritty of it is this. Your subscribers do not have to prove their worth to you, you must prove your continuing worth to them.

Take the time to develop a better relationship with your subscribers by offering them information without huge amounts of advertising. Doing this will create even more trust than you have previously established. If you take this small piece of advice I believe that you will find your list to be much more responsive.

The articles you write will not in themselves make you any money. Using the articles to generate highly qualified and responsive leads is the secret to Article Marketing.

Lee Ruleman is an article marketing professional specializing in assisting others in achieving their goals in the internet business marketplace. To get Lee's brand new product A Complete Internet Business in an Easy Open Can please visit http://www.successfularticlemarketing.com

Article Marketing & List Building - 3 Simple & Powerful Steps to Build & Take Care of Your List

The most important asset in your internet marketing and article marketing business is your list.

Let me give you just three steps. One of the things I'm known for is breaking things down to make them as simple and doable as possible. Albert Einstein said things should be made as simple as possible, but no simpler.

No in no way am I comparing myself to Al, I just really like the quote and think it is useful for our purposes here today.

3 steps to build a list:

  1. Write an article. It gives people good quality information that they can use and results in the reader wanting more good quality information...from you!
  2. In the resource box you invite them back to your website to trade their email address for some more good quality information.
  3. You conduct the trade and they're on your list.

The rest is taking care of your list. The one thing you always want to remember is that your list is made up of people. People with lives, hope, hurts and dreams, hearts and heads.

Here's three words I want you to think about in terms of taking good care of your list:

  • Relationship - You want to create an ongoing relationship with your list.
  • Interaction - To create and build the relationship you need to interact with them. Answer their questions. Ask them what they want to know.
  • Marketing Intimacy - When you take good care of your list, you amplify the know, like and trust factor which results in marketing intimacy.

We do business and spend money with those we know, like, and trust.

And now I would like to offer you free access to 2 of my Instant Article Templates when you subscribe to my free Article Marketing Minute, a 52 week audio/video newsletter on Article Marketing. You can get your instant access at http://www.ArticleMarketingMinute.com

From Jeff Herring - The Internet Article Guy & the Great Article Marketing Network.

Productive Article Marketing - Revealed - 4 Huge Ways to Make Money with Article Marketing

Article marketing is one of the most powerful tools in generating traffic for your website and building your online reputation without the need to shell out your precious dimes. You just need to write and syndicate your articles to earn quality inbound links and improve your search engine ranking.

Here are the 4 huge ways to make money with article marketing:

1. Learn how to stir attention online. The first step that you need to take is to ensure that your articles will generate interest and attention online otherwise, they will be left unread. Kick-start your articles by using compelling and attention-grabbing titles to effectively move online users to open and read your content. Keep your titles short and direct to the point. Also, don't forget to communicate the readers' benefits on your headlines to give online users more reasons to invest their time in reading your content.

2. Pack your articles with useful information. Before you write your articles, collect all the information that you think will be useful in making your readers fully understand your ideas. Never leave any information out and present them in a logical manner so you can easily get your message across.

3. Distribute your articles. In submitting your articles online, it is important that you choose the best publishing sites that can give your articles the exposure they need. As you know, there are only few article submission sites that are indexed by Google and are highly visited. Some of them are the following: ezinearticles, goarticles, articleally, and buzzle dot com.

4. Syndicate your articles through your RSS feed. One of the great ways to connect to your potential clients through your articles is by incorporating them on your RSS. By doing so, you can still provide your target market with information they need even if they don't have the time to search the internet for your content.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Article Marketing What is the Purpose?

Article marketing has become one of the most influential, and much talked about, internet traffic source today.

Now, you might notice that I did not say that article marketing was the most popular traffic source today, and I think that the reason for that is that people are generally lazy and are not willing to take the time to write a quality article.

Your job in writing an article is to persuade the reader to click on the website link that you should include in the authors resource box provided by the article directory. An important point to keep in mind is that the visitor has reached your article deliberately. They very rarely find it by accident. Most of the work has therefore been done by the article directory. The visitors sent to your article have chosen to read it, and you have to make the article interesting and relevant to their problem.

People visit search engines to get information or to have a problem solved. If they find your article interesting enough, or if you can demonstrate to them that you know a lot about your subject, they will want to find out more and will click on the link you provide to your website. Once they do that, you then have to keep them their. How you do that is another problem, but at the very least a good article marketing strategy will lead them to a web page that is highly relevant to the topic of the article.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Article Marketing - Where to Submit Your Articles

What is Article Marketing?

In its simplest form, article marketing is a type of advertising through which a business writes short articles related to its respective industry. Once written, the business makes these articles freely available for distribution and publication in the marketplace. Each article contains a 'bio box' and 'by-line' which include references and contact information for the author's business. Well written content articles released for free distribution have the potential of gaining the author business credibility within his or her market, as well as new clients.*

It is easy to see the value of article marketing, if you understand that each time the article is published, you get free backlinks from your author box. The articles are not likely to get published on PR 9 sites, but a hundred links from PR 0-5 sites can build your PageRank. The more articles you publish, the more links you get.

How to Publish Your Articles?

There are some, who think you should only submit your articles to a few of the best article directories. They usually argue that 1. doing otherwise is only a waste of time, or 2. submitting the same article to more directories increases the amount of duplicate content, and makes your article rank even worse in search engines.

Now, on 1. I agree: you should not waste your time with low traffic article indexes, but submit to any that you think will benefit you. I have compiled a list of the most important ones for you below. On 2. however, I must totally disagree. The articles, if successful, will be published identical on a number of sites. Submitting to more directories only helps publishers find them, search engines are not going to ban the content any more than otherwise. Besides, I see backlinks as the most important use of articles, and submitting to directories always gives at least one link. Secondary traffic through articles coming up in search engines is only a bonus.

Where to Submit Them?

1. ArticleMarketer.com

They send your article out to publishers on their list. Submission to the complete publisher list is a paid service, but you can submit to the partial list with a free account. The only problem I have with Article Marketer is that they do not show the exposure information to free publishers.

2. EzineArticles.com

The largest directory with the most authors. You can get a free account with 10 submissions. Submit good articles and you may get a platinum account with unlimited submissions.

3. ArticleCodex.com

A newer and smaller directory, but Article Codex offers Revenue Sharing. You enter your AdSense publisher id, and your ads are shown on 50% of page loads on your articles. Profit while marketing your website. Articles are quickly accepted, unless they fail some formatting test.

4. ArticlesBase.com

Not very different from all the other article directories out there, but submission is easy, and articles get accepted easily. They have accepted all my articles without modification, and in just a couple of days.

*Wikipedia:http://en.wikipedia.org/w/index.php?title=Article_marketing&oldid=150322542

Sutocu is the author of the webmaster resources Your Website Profit and Ad Network Reviews, and brings you the latest tech news

Article Marketing to Build a Big List

Article marketing and list building, for me, go hand in hand. You see, the way I create profit is by list building, but the way I drive traffic to my squeeze pages is by article marketing.

Article marketing, for me, is the foundation, list building is the building, and the email list is the profit center.

So are you using article marketing to list build?

I guess that is a pretty direct question, but I kind of wanted it to be. You see, when I first started out building my list, I sent all kinds of traffic to my site. I did the forum thing and the Adwords thing, and even did some ezine advertising. But I wasnt getting the results that needed. I needed to make a fulltime income online fast.

But I was writing articles to get links back to my web site so Google would smile on me, and that happened. But that didnt really get me the big traffic. I mean, number one is nice, but if it is a long-tailed keyword, and I am just subscribing, not sellinghmm.that just doesnt cut it. So article marketing for links was also not working.

But then I discovered article writing and marketing for the purpose of direct traffic and there are only 3 web sites to which I submit for this purpose ezinearticles.com, goarticles.com, and searchwarp.com. The rest, from my testing, are simply not getting the traffic. Sure, they might get you a link, and if you are search engine optimizing, that is great, but for direct traffic, you need to submit to the biggest.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 800 articles in print and 9 published ebooks.

Lucrative Article Marketing - 5 Turbo Steps to Grow Your Article Marketing

Undoubtedly, article marketing is still the best way to make money online. With its proven traffic-generating power and its ability to effectively promote your products and services over the World Wide Web, you can easily augment your sales potential without spending a single cent.

1. Write from the readers' perspective. Remember, you main objective in writing your articles is to inform or empower your readers, not to impress them. Avoid discussing ideas that do not interest your readers and focus your content on imparting your knowledge or offering solutions to the pressing needs of your target market.

2. Communicate readers' benefits on your headlines. Why? This is your most effective tool in persuading online users to take a look at your articles. Let them know what is in store for them and what you have to offer upfront to make your articles look more enticing and interesting.

3. Write an attention-grabbing article summary. Aside from your titles, you can also give your potential readers an idea on what your article is all about through your summary. Give them the gist of your content but strive to make it short and striking. Avoid spilling all the beans otherwise; your readers won't have the reason to check on your articles.

4. Organize your information and your ideas before you write. Avoid writing your articles without a clear idea on what information you will present or what angle of the story you are going to touch on.

5. Choose topics that are related to your products, chosen niche, or interesting to your target market. Simply put, writing about cars when you are selling mobile phones will not give you the kind of traffic you need to boost your online sales.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Article Marketing - High Quality Lead Generation

Article marketing is my favorite form of lead generation, and I imagine it will stay that way for some time to come. The biggest thing with article marketing, and one of the reasons I think the market is so wide open, is that article marketing doesnt produce massive numbers of leads and thats what so many people are looking for.

We get bombarded with ads for leads for cheap, or leads 1000 at a time but we should all know by now that they are very poor quality leads. But with article marketing, the leads are a much higher quality lead. They are, in my testing, as much as 10 times more responsive than search engine generated leads and that is huge.

People have been trying for years to outsmart the search engines and they really dont need to they just need to write articles.

Anyhow, that is the way I feel about it.

So why are article marketing leads so productive? I think that one of the reasons is that article marketing prescreens the leads before they get to you the person reading the article has the option of just clicking out, you dont get charged for the click, like with ppc.

I think also that there is a psychological impact of reading your article, then reading your squeeze page by the time they get a few emails from you, they have really developed a bond with you and I think that that is real important.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.

Article Marketing - Using Your Own Newsletters to Market Your Articles

Article marketing is a fantastic way to get the word out about what you do, and bring more traffic, prospects, publicity, and profits to your website.

One of the most powerful ways to market your articles is in your own newsletter. You are sending out your own newsletter aren't you?

If not I sure hope you use the tips in this article to start your own newsletter.

Each week in my and marketing success tips newsletter I used to the my own articles. One article is own article writing and the other article is on article marketing. This newsletter goes out every week, reaches thousands of people, keeps me in touch with my niche, and creates a stream of income for me.

One of the nice things about publishing a newsletter is that once you have the basic structure down you do not have to reinvent the wheel each week. You just fill in the blanks with new information.

Another great advantage to having a weekly newsletter is creating a newsletter archive. You can do to powerful things with a newsletter archive. One, you can use it as a sign up bonus when people subscribe to your newsletter. Once they have subscribed you give them access to all the previous newsletters on your website. The second great advantage is that when you create a new page in your website for each newsletter, that's one more page in your website with good content and your keywords for both the search engines and your ideal client to find.

Would you like free access to two more of my Article Writing Templates? You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring - The Article Guy

Productive Article Marketing - 9 Steps to Get Started With Article Marketing

Article marketing may seem difficult at first; however once you get started, there will be nothing stopping you in your marketing. First of all, narrow down the topics you can write about on your site by listing the main topics of the site then think of the main information a person will be seeking through the site, and accordingly create articles providing this information.

Framing the article well also helps in its marketing. Use an introductory sentence with the main points, then the article and as a conclusion, summarize everything again for better results. Article marketing is more successful with links placed on the web page, at the end of the article. This way, you will get more visitors to your website. You could also offer free incentives like a free e-book at the foot of the article to generate more visitors to your website.

There are many search engines on the internet; use them to find out about article directories as a part of article marketing. Then the submission of your article in the many search engine directories will greatly help you in your article marketing.

When writing articles, remove your limits and write as much as possible about the topic in mind. This provides more keywords in the articles, and a better possibility of people visiting your site. however in a bid of marketing your article, there is no point in wavering from your topic. Stick to the focus of the topic to generate more links to your site.

And most important, edit your articles and polish them well so that you provide links to your site and not to other sites because of the wrong keywords and ideas. Using all these steps will help you in your article marketing.

Do you want to learn more about how I do it? I have just completed my brand new guide to generating massive traffic Triple Your Traffic Fast'

Download it free here: Triple Your Traffic Fast

Download a free article marketing guide here: Secrets of Article Writing

Do you want to learn how to build a massive list fast? Click here: Email List Building

Raymond Nesa is an experienced web marketer specializing in article marketing, traffic generation, and list building.