Managing Marketing Strategies For Small Business Owners

The best marketing strategy starts with the right attitude.

Although you've been to many seminars and workshops; and you've read as many books and how-to materials to properly equip you with the mechanics of marketing, your knowledge is not enough if you lack the right marketing attitude.

Let's face it, as a small business owner, you don't really have the savvy and experience that most Fortune 500 companies. In fact, compared to them, you're just barely reaching the very first step in marketing your product.

If you want to get ahead in the game and become a big player yourself, all you need to do is change your marketing attitude. Your marketing efforts will all be for naught if you have the following attitudes.

Attitude: "I'm good at what I do. I don't need to advertise."

If you're the best at what you do, you know you don't need to market because clients will surely come to you. You are a professional and have years of experience to boot. You don't need to advertise because people will always look for a professional and that's what you are.

Reality check. Even with the specialized niche you have and the expertise you gained from years of doing what you're doing, a successful marketing campaign is necessary to build your business.

Creating promotional materials like your flyer printing pieces are necessities not jut whims. Even the big guys use advertising to get jobs.

So even if you don't like it, marketing is part and parcel of the whole business ownership thing. Instead of seeing all the dirty work, why not engage yourself in looking at what an effective marketing campaign can do for you - develop a successful business.

Attitude: "I don't have time for marketing. I'd rather use it for something more productive."

This is especially true when you are already busy with a client or you have other important responsibilities taking up your time.

Being busy with an existing client work is great. That means you need to focus your energy and effort to meet deadlines and produce quality results. But what about after you're done with that client? If you have this kind of policy, you'll never be able to get yourself another client waiting for you when the first one is completed.

No matter your reason, the fact is, you need to get yourself to market your business even minimally. Set a time each week for you to do promotional campaigns like producing flyer printing pieces. Even with a small amount of time dedicated for marketing can do a world of difference in getting you your next bread and butter.

Attitude: "My advertising campaign doesn't work for me."

Not every marketing campaign works. But there are reasons why it doesn't produce the results according to how you imagined it.

Maybe your message is not so clear to your target audience. Or the marketing strategy you're adapting is not applicable to your target market. Or you're totally barking at the wrong tree. You might be promoting your business to a market that doesn't need you.

Or maybe because you don't exert your marketing enough. So before you complain that your print flyer don't do its job, you need to work it out first. Send them to as many people as possible and distribute not just once but as many times.

Changing your attitude is the first step to having a truly successful marketing campaign. So change it now before it's too late.

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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