Writing Marketing Articles Isn't a Job for Marketers

Internet marketing is big businessand growing daily.

According to internetworldstats.com, 69% of United States residents now have Internet access, with 17% being the worldwide average. Thats over a billion Internet users, and a reasonable estimate would be that close to half use the Internet for shopping.

It gets better. More Internet users are also acquiring broadband connections, which makes online shopping easier. Compounding those figures, online shoppers are spending more per purchase as companies improve their online offerings.

Men, generally considered unenthusiastic shoppers, have taken to Internet shopping; women like it for research and comparison purposes. And kids? Those too young to drive have found a way to get stuff from the right stores.

These trends should only continueperhaps at steeper rates than ever.

If youre an Internet marketer, you have a lot on your plate. You need to learn technical and creative as well as marketing skills. Many Internet marketers are technologically proficient, and often their technical skills carry over (adequately enough) into computer-aided design. Unfortunately, many Internet marketers mistakenly think that once they have an Internet presence, the work is done.

But a job that may be underestimated in importance is good, solid writing of the old-fashioned variety. Thats a bad thing, because it is words that send traffic to those websites. Whether it be pay-per-click ads, press releases, or concise, informative, interesting, syndicated articles, skillfully crafted words drive the entire sales process.

Thats where a professional article writer can make the difference between success and failure for an Internet marketer.

For best results, look for a writer with a love of writing, a broad portfolio, a top-notch command of the English language, extensive research experience, attention to detail, and basic understanding of Internet marketing. Insist upon guaranteed original-content articles using the keywords you provide and the keyword density you specify.

A boring, confusing, or heavily recycled private label article wont help you sell your products, because people wont finish reading and click the link to your site. They wont pass it along to other readers or post it on their own sites.

E-mail me today to get started driving traffic to your site with quality original articles.

Lisa J. Lehr is a freelance writer and Platinum Quality Author. Please visit http://www.lisawritesarticles.com or contact her at lisa.justrightcopy@gmail.com