Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Ensuring your web site is SEO friendly is paramount to its success. There are many ways to achieve this, some cost little money and some cost a lot. With a few simple techniques you can see your site raise in the search results without spending a fortune.

THINGS TO DO

After selecting your keywords, tags, description, etc. what else can you do to optimize your web site? Try these search engine optimization ideas for effective results.

(1) Do a search for sites similar to yours using some site related keywords. Select a few of the top results in the search. Analyze their keywords and tags by selecting view in the drop down menu of your browser and then click on source. There you will see what theyve done to get such good placement.

(2) Using a keyword tool to see how your products or services are searched for and use those terms to describe what you sell. If done correctly, matching popular search terms with your goods or services will get you great search engine placement.

(3) Check all your links to make sure they work. Dead links are bad news for both search engines and converting traffic into sales. This is an often overlooked search optimization technique.

(4) Submit to directories like DMOZ, Yahoo Business Directory, etc. Some charge a fee but their inclusion is a key factor in getting search engines to list you. Visit strongestlinks.com for a comprehensive list of good directories.

(5) Create a sitemap and submit it to the search engines. This ensures that no pages of your site will be missed when they crawl your site. There are free programs that can create the sitemap for you. This is a free but high effective search optimization technique.

(6) If you write articles, be sure to publish them on your own site. Their keyword rich content increases your chances of being in their search engine results. You will also enjoy a better PR rating.

(7) Educate yourself through trade specific newsletters that discuss proper and effective SEO. They are an invaluable source for new ideas on search engine optimization.

THINGS TO AVOID

(1) Dont use words like of, the, etc. in your keywords. Those are called stop words and not considered search engine friendly.

(2) Avoid using tables within your site whenever possible. While pleasing to the eye, search engines cant always read them and they wont follow the text links or recognize the content.

(3) Make your content keyword rich, but dont go too far. Keyword stuffing can easily be detected and youll loose valuable search engine placement or even be excluded.

(4) Linking campaigns are important. One way links are best but reciprocal links are acceptable as long as they are with similar sites. Try to link to sites with a page rank of 3 or better. Avoid 3 way links, web rings and links to sites that have nothing in common with yours.

Proper search engine optimization techniques are a large part of any web sites success. There are many companies available to do this for you but if you are on a small budget, using these search engine optimization ideas will reap big benefits.

Brenda Prevost is owner and founder of http://www.allholidaytreasures.com which sells decorations, lights and costumes for Christmas, Halloween, Easter, St. Patrick's Day and other special occasions. She uses her 20 years of marketing experience to promote her website to its continuing success.

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