Maximizing Clicks In Your Resource Box

Building article directories is all the rage now. Practically every time I submit an article I get a pop-up asking me if I'd like to build an article directory like the one I'm visiting. But I have no interest in that. I like to write and submit articles.

Is article marketing just a phase? I don't think so, look at where television was just 50 years ago and see how it has grown. The Internet is the television of future. Millions of people worldwide are entertained and informed by it every day. And one thing that is an absolute necessity for the Internet to continue growing is the need for fresh content. Just like television, both mediums need a constant source of fresh material to present to the public. That is very good news for those of us in the article business, and for that reason, I believe that article marketing is here to stay. The question is, as article writers, how can we capitalize on that? The answer is; write and submit targeted articles and add a well thought out resource box to each article.

By designing a good, well-conceived resource box, you can maximize the number of clicks each article generates. For each article I write, I design a different resource box. It is targeted specifically to the content of that article. In the first line, I add a link to your main site's opt-in page. In the sentence or two that follows, give a short description of what your site offers. Make sure you tell viewers the benefits of visiting your site. If they click through to your website, give them good reasons to sign-in. Promise free downloads. On my website, I offer them the opportunity to view and download numerous articles, pdf's and information on a number of techniques to generate money by writing articles.

Following that information, skip a line to start a new paragraph. In that section of the resource box, offer either one of your own products or an affiliate item. Follow that with a short sentence on how it would benefit the reader to through to that item.

Again, you should skip a line here and start a third paragraph. In this final section, provide a link on an additional product you are promoting. Try to vary the products and the order of their appearance.

Maximize viewer response by using three separate paragraphs. Using these techniques, your links will stand out more prominently, and you will dramatically increase the number of clicks.

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