Amplify Your Article Marketing Efforts By Helping The Reader

Article marketing is a really great way to build an online business. If you have tried other methods like ppc or ezine advertising and still have not experienced any success I seriously suggest that you consider article marketing.

Let us first take a look at why this is such a great method of advertising your business. I think that the primary reason is that today with the increase in spam and advertising messages people are not as receptive to blatant advertising as before. Many years ago to be a top marketer all you needed to do was advertise your website using ppc. Today the ppc search engines are so competitive and it really is a lot more difficult to make a profit.

As the famous sales trainer Jeoffrey Gitomer once said people buy from people that they like, know and trust. With article marketing people are most likely to have read several of your articles before they click through to your website. This means that by the time that they click through to your site they already like, know and trust you. Consequently they are ready to buy from you. With other forms of marketing you need to do the hard work first.

Now the best way to maximize these results is to write articles where you help the reader. Share a slice of your expertise without giving the farm away. The more useful information that you give your reader the more likely that they will subscribe to your newsletter and become a paid customer. I find that 250 to 350 word articles work the best. This is so that they are short enough and do not get lost before they have an opportunity to click on my resource box.

Finally, make sure that you have your unique selling proposition in your resource box. This will be your 30 second elevator pitch that will make the reader want to click through to your website.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.