Super Linking Strategies - Linking Strategies That Work!

An effective way to market your business online is to use linking, even more so if you depend on search engines to build the traffic flow to your website. However a lot of webmasters make mistakes when practicing this technique. Below are some strategies to apply while linking that will make you more successful and boost your ranking among the search engines.

Do your homework
A good strategy to use is the "white hat" technique, this technique consist of writing articles, blogs, and press releases that always work with search engines, to optimize your individual pages.

Tina Abayomi-Paul, the owner of http://www.freetrafficclip.com knows how to effectively use search engines to build traffic to her websites. She currently has over 90,000 entries in Google. Tina understands that the more entries you have on the Internet and the more links you have pointing back to your website, the more accessible you website becomes.

Along with entries, you have to research how websites get to the top of the search engines and what keywords do they use. A good website to assists you in your research is Alexa, it allows you to view traffic stats and see what sites are linked to each other.

Other great websites to use as tools to assist you are Keyword Density Analyzer, http://www.keyworddensityanalyzer.com and http://www.smallbusinesshowto.com/ht/search These websites can tell you if you are being successful in your marketing approach. A great PDF e-book to read is; Linking Matters, http://www.linkingmatters.com, this e-book provides many tips on the strategy of linking.

Link to other sites
One of the many mistakes that website owners make is that they link to sites that do not compliment their own. Always link to sites that relate or have an importance to your own website. Similar websites give you a higher page ranking than to have a lot of websites linking back to yours that do not share relation to yours.

Choose low competitive keywords for your anchor text
Not only should you be aware of relevant websites but also be vigilant that your keywords will produce the appropriate traffic to your site.

Change anchor text
Be aware that too many sites with the same text appear to be spam. As a webmaster you often do not have the control of how other websites link to yours, but if you decide to link your website with others varying your anchor text will be beneficial.

Try something other than software
There are a lot of software program that can help you in the process of linking. Keep in mind you can end up with a lot of linking points that are of no relevance to your site and if you do not change your anchor text this can be of no help to you.

If you do decide to use software, do personalize your emails and use a directory script that allows others to visit your site and add their links as well. Just make sure to check your directory and make sure to be clear that the website links back to your website as well.

You can also use sites such as Link Metro, this site allows you to select your linking partners without a lot of emails and bland request. You will need to cultivate your linking abilities in order to get high rankings among search engines.

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