Thursday, May 15, 2008

Article Marketing - My Favorite Way To Drive Traffic

One of my favorite ways to drive traffic to my web site is through article marketing. What is article marketing? Article marketing is the process of writing articles about topics related to your web site niche ideas, adding links to your web site within the articles, and submitting them to the various online article directories for distribution online. One of the really nice things about article marketing traffic is that the leads generated are usually very high quality; another nice thing about article marketing is that there is generally no cost to submitting the articles to the article directories, so for all practical purposes, except for your time, article marketing is free to use to generate traffic.

So how do you do article marketing? Here is a step by step guide to article marketing:

1) Determine what types of ideas and topics are good for your web site? An easy way to do this is to write a list of ten things that people visiting your web site might be interested in. Once you have this list, write down 10 questions someone might have in reference to each of the first 10 things someone might be interested in. This will give you a total of 100 questions or ideas about which you can write.

2) Write 250-350 word articles about each of your ideas, questions, or topics, using the formula I am teaching in this article.

3) At the end of the article, you must have a call to action. Most article directories will call this your resource box, or your bio. I call it a call to action, because it must be more than a bio and a link. It must be a very specific directive that entices people to click the link and get to your web site. If they do not click the link in the article, your article has been basically unsuccessful, so you must learn to write a call to action.

The easiest way to write a call to action is to first create a free item or product that you can giveaway on your web site. Then tell the reader to click here to collect their giveaway. This will create just about the highest percentage of readers clicking through to your web site from your article and of course that is your primary goal when you are article marketing.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

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