Article Marketing and Duplicate Content - Is Mass Submission a Killer?

In the past, submitting your articles to as many article directories as possible was a very effective technique. The search engine algorithms were not nearly as complex as they are today and the multiple links were very valuable.

Today, mass article submission is not nearly effective. As a matter of fact, the search engines look at it as a form of spam. SEs like to see unique, quality content and the same article appearing on hundreds of sites is not unique.

Is mass article submission duplicate content? Actually in Googles eyes, it is not. But, that does not mean it is OK to mass submit and this is why. Google defines duplicate content as the same exact content on the same site. When they come across this there is no penalty, they will just index one of the pages and leave the other out of their index. Since articles are submitted to multiple websites and each page has a different style and layout, it is not duplicate content and many of the pages will get indexed.

So why not mass submit? Although many of your articles will get indexed, they will not receive as much weight in the SEs as they would if they were only submitted to a few authority sites. Is it possible for an article to rank high for a long tail keyword after being mass submitted? Absolutely but that same article would have ranked even higher if it were only submitted to the top few sites.

To sum it all up, do not mass submit. But, do not limit your submission to the top few article directories. Find some good ezines in your niche and ask for inclusion. If they like your article they may include it and that has the potential of bringing in a blast of target visitors. It is also a good idea to seek out a few authority websites in your niche that are not necessarily article directories. If you can get your big competitors to publish your articles on their site you can brand your name and be known as an expert in your field.

There are many factors that must be calculated in order to conduct a successful article marketing campaign. Hopefully I have laid one rumor to rest and you can use this newly obtained information to help better serve your home business.

Joshua Spaulding is an Author and Webmaster who has been educating Internet marketers on effective Article Marketing for over 2 years. Joshua invites you to take a look at the #1 Article Marketing Ebook on the market at http://www.articlemarketingdomination.com/ where you can learn all of the advanced article marketing tips and trips that will drive loads of targeted traffic to your website or blog.