Why is Article Marketing so Popular and Effective?

There are two main reasons why Article Marketing continues the premier method of both website and affiliate based promotion. First of all, it is free. It only costs you the time to write and distribute the article. If you have content already written, it is literally a cut and paste operation. Even if you have to take the time to research and write the articles from scratch, Article Marketing is a pure bargain. Being free, it is the best place for beginning Internet Marketers to start.

Second, Google, Yahoo and other search engines love articles, especially the ones published on article distribution sites like ezinearticles.com. Other sites such as articledashboard.com and goarticles.com are good too, but no one matches ezinearticles.com's ability to give an article high search engine ranking. Non-article marketers have to use "pay-per-click" or get involved with complicated and expensive SEO techniques to get web traffic. By using Article Marketing, you can get traffic for free. Very little beats free search engine exposure. Whether your business is brand spanking new or been in business for decades, you will gain new customers from Article Marketing. It is a proven tool for funneling traffic to your website. Successful Article Marketing does something else; it establishes you as an expert in your field and gives you phenomenal credibility.

The bottom line, you can't afford not use Article Marketing as part of your advertising plan. If executed properly, it can increase your sales exponentially. Because it's both free and viral, Article Marketing is obviously the most cost-effective method of internet marketing. Now, I'm making it seem like a "no-brainer" and, quite honestly it is. You should be using it for every website you own and every affiliate you promote.

"Wait!", you say. "This all sounds good but I'm a terrible writer. I can't write articles." Think again. It may seem intimidating but you can write articles and good ones at that. They're really not all that hard to write and there are some excellent article writing tools available to help. Instant Article Wizard is the best of those tools. It is an automatic, brainstorming, article writing, genius piece of software. No article writer should be without it and it makes those crucial first few articles a lot easier. If you are an experienced writer you can easily double or triple your output. You can read a review of Instant Article Wizard and see an introductory movie on it at http://www.happypc.org