Article Marketing - Is This a Good Way to Reach Niche Decision Makers

Article marketing is actually one of my favorite ways to reach three different (although possibly overlapping groups of people: 1) people who exist in competitive markets where the cost of advertising is high 2) niche customers who are hard to pin down and find and 3) people who are buyers, not search engine-aholics.

Why does article marketing work so well for all these groups?

I think it is because all of these groups are so difficult to reach through the traditional mediums and yet with article marketing every article is the same. That is, controlling for things like strength of the title, and the article directory or web site to which you submit the article, all articles are equal.

And one of the things that keeps the market so open is that it cannot be reasonably automated you cannot create a machine to do the article writing for you. And because of this, and because most people seem to want to automate things it is easier and easier to stand out if you are article marketing at least that is my opinion.

One of the best ways to target a specific group of people like business decision makers is to write articles that are specifically targeted to the types of topics that would appeal to business decision makers.

So the first step would be to brainstorm, what types of articles would be of interest to business decision makers? Once you have that, info, the rest is a piece of cake write the articles, and the traffic will come. Remember, article marketing produces some of the highest quality leads around.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.