SEO Mentors "Passport To Wealth" How To Choose the Right Keywords

Every entrepreneur who owns a website, wants their site to be recognized by the search engines. Search engine optimization is the process of improving the volume and quality of traffic to a website from search engines with out paying for the advertising. Exposure, and traffic to your website automatically means sales right? In most cases that is correct, however carefully choosing the right keywords allows us to get our website seen by the proper target audience.

Organizing and actively building the right keywords is not a science but a diligent task that will allow your site to achieve the best online results. If you have a home business opportunity, you would naturally assume your keyword should be home business, or work from home. Newbies, that have no mentoring or coaching, will spend time trying to optimize and link their websites to these keywords. This is a fatal mistake that will likely not have there site go very far. These keywords are heavily hit and the competition is so broad that it is very difficult to master these keywords before they will get burnt out. Even top mentors in search engine optimization understands the enormous task one is taking on with these keywords. Most will stop in their efforts before ever mastering a high ranking under these keywords.

So how does one know that there keywords are the right choice for there business, or service. There is some steps to insure that your keywords will not only target your interested group, but also give you the highest ranking possible. When starting your keywords here is some steps to adhere to:

First evaluate your opportunity or service. What type of audience do you attract currently? What type of audience do you want to attract? What makes your business successful? What makes you unique? Its sounds like a broad resource but it is not. Think about it, how are you going to attract the right type of people unless you really evaluate your business, product or service. Get into your customers mindset. Find out what your potential clients are searching for, and work your keywords accordingly.

1.) Keyword Phrases - If you are working online then you found your mentors or business through the search engine. Think about it did you type one keyword or a group of keywords. When consumers are seeking online they are narrowing there search by adding a 2 - 3 word keyword. Your keyword list should be no different. Start your list and attempt not to use one keyword when creating your list. Use a keyword phrase.

2.) Is anyone searching for your keyword - You think you have found it. The perfect keyword that is going to drive a flood of ready to buy customers to you. Not always, how sure are you that people are looking for your site. There is some great free software pieces to help you identify if your keyword is good. Do a search on the net to find a software that will assist you in seeking how many people are searching for your keyword.

3.) Competition - Great keyword, ton of hits are coming to your site. Not always.. how much competition is out there. What do you have to do to beat that top position. Research the search engines to see how you will have to build your site, and handle linking to fully beat the competition.

4.) Good Keyword Content - You want to make sure that your opportunity can have the right content to properly handle your keyword. For an example as you are writing your content make sure that your keyword makes sense. Don't throw a keyword in there and attempt to have it make sense. First and it has to be set up so that your potential clients understands it, the search engine ranking is secondary.

Search engine optimization can bring a flood of traffic and customers to you. Making sure that you have formulated the right keyword is the best start. Your keywords are where your customers will find you. Everything else you do will formulate around your keywords. Take some time and care with your list. Talk to your mentors about your choices. Once you are confident in your keywords. Continue your SEO journey.

Megan Vaillancourt
Founder Creator and Leader of The Famous Mentors 4 U Mentoring Team First Created for Passport To Wealth Members

President and Owner of Website Design Company, Megan's Creative Design offers free capture page, SEO classes, SEO management, Marketing and Advertising solutions, email campaigns. The most cost effective solution on the internet today. For a FREE consultation please call Megan at 802-285-2006 and get a chance for a FREE 10-20 page website design with SEO optimization in place. Offer good till November 15, 2007. Winner will be announced by November 17,2007.

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