Link Bait - What is it?

The internet marketing world prides itself on its own language and set of unique terminology that only someone used to surfing the wild and wooly world of SEO blogs would understand. While this makes for a nice code amongst those in the know, oftentimes I find new clients totally in the dark with the jargon, and afraid to ask for an explanation for fear of looking foolish! With the explosion of blogs and other social media, the term du jour for many web professionals is "link bait". While it might sound a little bit high tech and mysterious, it is actually neither! Let's take a quick, closer look.

Link bait simply refers to creating content that is designed to attract readers from around the web. I like to call it "strategic content" as it's written with a surreptitious goal in mind: To have other bloggers and social networks comment or refer to it in their own respective sites and communities as a "must read" piece of content. Of course, you are probably thinking that this is should be your goal for EVERY post you make, right? And this is true...but the fact of the matter is that is often tough to break through the noise online, and to REALLY attract readers like wildfire to a particular post or item on your site, you need to be a bit more pre-meditated in your planning than a normal post. I have a short list of 7 "C's" that I refer to when I NEED a big burst of readers, and need to ruffle some feathers or take special care to get them. Here they are:

1) Confrontation

2) Compilation

3) Comedy

4) Compliment

5) Controversy

6) Charity

7) Creativity

Any one (or combination) of these elements in a good post should attract a bevy of new readers! My personal favorite is Confrontation, just because it is so darn effective..:-) People occasionally need to be disrupted from their daily thought patterns to take a closer look at what you have to say, and if you challenge enough people, or a popular enough public conception, you are sure to get a backload of new backsides to your blog (or website!)

There you have it! Link bait explained. And if you have any questions, don't hesitate to ask! Go ruffle some feathers and have some fun..:-)

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