Article Marketing Titles - Targeting Your Audience in Your Article Title

The next thing you want to think about is, what do people want to know about the topic. So, sticking to our big blue new toy example, what are some things that people want to know about it?

Notice that I ask, what are some things that people want to know about it, not what are some things you want people to know about it. That is a crucial distinguishment.

It is about the people reading the article, not about you. Give them what they want to read, not what you want them to read. Answer their questions, and then they will see you as an expert, and become likely to want to get more information from you.

So what are some things people might want to know about the big blue new toy?

How about:

How fast is it?

How big is it?

How much is it?

How many are available?

Where can I find one?

How does it work?

Now there are certainly many more, but for the sake of space and repetitiveness, I will use those as examples.

So what are some titles I can create, using these questions:

Take a look:

Big Blue New Toy - How fast is the Big Blue New Toy?

Big Blue New Toy - How big is the Big Blue New Toy?

Big Blue New Toy - How much is the Big Blue New Toy?

Big Blue New Toy - How many of the Big Blue New Toy are available?

Big Blue New Toy - Where can I find the Big Blue New Toy?

Big Blue New Toy - How does the work Big Blue New Toy?

So you can see that just using the basic questions people might ask and the keyword phrase itself, I have created a number of article titles that are going to rank in the search engines quite highly.

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Sean Mize is a full time internet marketer who has written over 400 articles in print and 8 published ebooks.